Learn how AI is changing the marketing landscape and discover the four distinct categories of marketing AI, and how to use AI to understand your audience, personalize your content, improve customer service, inspire content, and enhance advertisements.
Discover funding opportunities for your small business or creative practice by subscribing to newsletters, following relevant Instagram accounts, and sharing resources with others in your industry. These three strategies can help you find new opportunities and achieve your goals.
Brand storytelling is essential to building an emerging brand because it builds engagement, brand loyalty, word of mouth, and media buzz. In this blog post, Creative Director Kelly Bennett walks us through different ways you can tell your brands story.
Whether you’re building a marketing funnel for the first time or refreshing the model you already have, we’ve got a guide for you. Read on for everything you need to know about creating a digital marketing funnel and how to build one.
Digital marketing does not have to be daunting or hard. In fact, when done right, growing your business through digital marketing can be the most cost effective and scalable way you have in your brand’s toolbox.
LA-based arts & culture journalist Eva Recinos walks us through her best practice guide for re-framing what you think might, or might not, work as a post when you’re thinking about your social media content strategy.
No matter what you call yourself you're, first and foremost, a person running a business, which means your resources are finite. Don't throw spaghetti at the wall making your vision come to life, I'm here to show you how to think strategically and make it happen.
We chatted with Kelly Bennett, Creative Director and host of the "Creative Direction with Kelly Bennett" podcast to learn her thoughts on how to build a community that makes small business marketing a little easier.
First-party data is the new gold rush, giving you the power to create meaningful experiences for your target audience. It helps you understand your customers better and create relevant, tailored content. So how can you leverage this valuable data today?
We asked some of our favorite creative entrepreneurs and Norby users a question: what is one piece of advice you would give to an early entrepreneur? Their answers spanned the gamut of philosophical, tactical and everything in between.
When monetizing your online community, the challenge and competition can be fierce - with established community builders dominating the market. In this article, we'll show you the tools and tricks you need to monetize your community and reap the rewards of your hard work.
As more creator-led media companies emerge, it can be hard to decide which ones to follow. The fact is that each company has its own unique approach to content production and marketing. To help you out, here’s a look at four of our favorite creator-led media companies that have been making waves in the industry.
For a coach, the start of the new year can mean an influx of clients excited to get on the right track with your help! If you ask us, the best thing to do might be to simplify your business backend so you can show up hassle-free to tend to your client's needs. We've put together three things you may want to let go of in 2023 to show up better as you serve.