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Best Email Marketing Tool for Small and Midsize Businesses

November 28, 2023

Small and midsize businesses, typically face unique challenges when it comes to marketing. These include heavy competition and lower advertising budgets compared to larger businesses, which can make it difficult to figure out where to focus their advertising efforts to secure repeat customers.

Email serves as one of the most effective advertising tools for small and midsize businesses: 81% of small businesses use email to draw in customers, and 80% use it to retain those customers. For small and midsize businesses, the email marketing tools you use can make or break you.

The Importance of Email Marketing for Small and Midsize Businesses

There’s a reason email marketing is a key strategy for small and midsize businesses: More than 4 million people worldwide use email. Additionally, the return on investment for email marketing is huge. Studies show that for every dollar you spend on email marketing, you get a return of $40.

Email marketing starts at the very beginning. Customers open about 68% of welcome emails, much higher than the average email open rate of 19.7%. They can also help save sales; three abandoned cart emails result in 69% more orders than a single email.

Check out Norby’s ”Email Marketing Best Practices” guide, which gives you a full rundown of the email marketing best practices you need to know.

Norby: A Game-Changer for Small and Midsize Businesses

With email being such an important tool, businesses need to choose the right marketing platform. Norby offers the ultimate solution for small and midsize businesses looking to streamline their email marketing strategy. We have every tool you need to grow your business on one platform with simple pricing.

Norby’s Key Features and Functionalities

Norby’s tools are tailored to meet the needs of small and midsize businesses. With Norby, you can take advantage of features like:

  • Personalization: With just a few clicks, you can personalize your landing page, call to action, sign-up sheet, and emails to reflect your brand and your goals.
  • Analytics: Norby’s analytics tools track everything you need to adjust and refine your email marketing strategies to make them as effective as possible.
  • Contact management: From an intuitive sign-up form to unlimited contacts, Norby allows you to collect subscribers, build and segment your lists, and manage them all with one simple platform.
  • A/B testing: Norby allows you to create and send two versions of an email so you can test which option resonates best with your audience.
  • Campaign automation: With automation, you can create and schedule your marketing campaigns with just a few clicks.

These game-changing features for small and midsize businesses will help your email marketing campaigns succeed, and they’re only a portion of Norby’s email marketing features.

Norby’s Integration Capabilities

There are a wide variety of B2B email marketing tools available to small and midsize businesses, and Norby’s integration capabilities allow you to merge these tools together to create the best marketing platform for your business.

For example, most small and midsize businesses have a social media presence on Instagram. There’s a good reason: Instagram has more than 2 billion monthly active users. This makes it a prime marketing platform.

Norby offers integration with Instagram, which allows you to send and receive direct messages from your Instagram account. You also have access to your Instagram contacts from within Norby.

Hosting a virtual event? Streamline the process with Norby’s Zoom integration, and accept payments or monetize your content with Stripe. Additionally, email campaign management is easier than ever when you use Zapier to integrate Norby into the rest of your marketing stack.

Norby seamlessly integrates with other small and midsize business tools, making it a versatile choice for organizations with complex tech stacks.

Norby’s Scalability

Whether your business is still in its infancy or has been growing for several years, Norby offers options that are tailored to your needs and expand alongside your business.

Prices are scalable as well. Businesses that are just starting out can choose the growth plan, which helps you build, launch, and scale your business. Meanwhile, established and growing businesses can choose the Norby for Business plan, which offers fully customizable features and prices that start at only $200 a month. Book a call here to discuss your business needs.

Both styles offer features like unlimited sign-ups, emails, integrations, and analytics, but the scale and limits of these features vary between plans.

Measuring Success With Norby

All Norby plans allow you to view key performance indicators (KPIs), analytics, and other metrics so you can monitor how well your email campaigns are performing.

Some common KPIs for email marketing include:

  • Delivery rate
  • Click-through rate
  • Clicks by link
  • Unsubscribe rate

By viewing and tracking these KPIs, you can evaluate the effectiveness of your email marketing campaigns and make any necessary changes to improve your metrics and help grow your business.

Case Studies

You don’t have to take our word for it; check out these entrepreneurs and business owners who have thrived with Norby’s email marketing tools.

Aliza Licht

Aliza Licht is a multi-hyphenate talent known for her Leave Your Mark multimedia and consultancy brand. She recently used Norby to promote her new book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception.

With Norby’s tools, she was able to curate her subscriber list and launch a multi-pronged marketing strategy to build excitement for her book launch. She created sign-up forms, sent messages, and hosted events to reach more than 5,000 potential readers.

Brandon Blum

Brandon Blum is the co-founder of For Others, a responsibly sourced clothing brand that is committed to reinvesting in local communities. He’s been using Norby to grow the brand and optimize its email marketing workflow.

He highlights the open/click rate as the most noteworthy metric. Being able to see who opens his emails and who clicks their links allows him to connect with his audience.

Shyne Webster

Shyne Webster is the founder and chief brand officer of Designed by Shyne, a women-run design studio. Norby, she says, “has single-handedly made marketing fun again.”

Her favorite use of Norby is lead magnet delivery, but that’s not the only area that Norby has impacted. Since using Norby, her email list has grown 31%, and she’s had 116 new sign-ups.

Launch Your Email Marketing Campaign With Norby

Norby offers perfect solutions that allow small and midsize businesses to drive their email marketing strategies to new heights. By utilizing the right tools, you’ll be able to effectively utilize email marketing to grow your business. Start today here

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