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Revolutionizing Marketing with AI: Some Thinking on the Future of Attribution and Analytics

June 5, 2024

Recently, Andrew Chen published an insightful post on his Substack titled "How AI will Reinvent Marketing." He explores the future of marketing in a world of infinite labor, endless content, and mass personalization. It’s a topic that resonates with me and countless other marketers and startup operators who are eager to understand the possibilities, experiment with tools that are already out there and of course be on the forefront of building new ones. We all know we are just scratching the surface of what AI can achieve, making it difficult to predict the future. However, one thing is clear: AI is set to revolutionize attribution and analytics.

Let's be honest—marketing and sales attribution for both B2B and B2C businesses can be a real challenge to put it lightly!

I'm excited about a future where AI will significantly assist marketers by:

* Centralizing data across various marketing, sales, and customer experience platforms with minimal training
* Providing clear attribution and customer journey insights across these platforms
* Extracting actionable insights from data to reduce feedback loops and quickly impact revenue
* Creating shareable reports and populating weekly KPI documents
* Generating graphs and spreadsheets for further manual analysis if needed
*And so much…

How do you envision AI transforming attribution and analytics in marketing? What do you want to see? Email me your thoughts at

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