Down arrow

4 Creator-Led Media Companies to Follow to Stay Ahead of Industry Trends

February 2, 2023

In an increasingly complex digital world, creators often face unique challenges when managing their businesses. This is especially true when it comes to keeping up with the latest industry trends and best practices. That’s why relying on creator-led media companies can be such a great asset. Because they have been in the same position as you before and understand what you’re going through, they can provide valuable insight into the ever-changing media landscape.

But as more creator-led media companies emerge, it can be hard to decide which ones to follow. The fact is that each company has its own unique approach to content production and marketing. To help you out, here’s a look at four creator-led media companies that have been making waves in the industry.

1. The Publish Press by Colin and Samir

The Publish Press is a recent venture into the creator-led media industry founded by long-term YouTube content creators Colin and Samir. Founded in May 2021, the twice-per-week newsletter has grown massively in popularity. Less than a year after its launch, The Publish Press had garnered more than 20,000 subscribers with a 45% open rate.

What makes The Publish Press a great resource for creators today is its rich creator economy content. The newsletter provides timely updates and in-depth analyses targeting content creators who are interested in learning more about how the content creation business works. It's just the kind of information you need for marketing your brand online.

The Publish Press provides more than just headlines; it outlines an educational course through tangible examples to help creators understand the larger impact of current events. Each newsletter article is crafted with a business-oriented approach in mind, ensuring that there are always invaluable lessons to be gleaned from each piece of news.

2. Trapital by Dan Runcie

Another newsletter that's quickly building a big following is Trapital. This venture was launched in 2018 by Dan Runcie, a San Francisco-based writer. The weekly newsletter focuses on hip-hop business news and is quickly growing in popularity, with a community of 20,000-plus readers at the moment.

Trapital offers small businesses and entrepreneurs insight into the commercial side of the music industry. In particular, the newsletter looks at how strategies and trends starting in the hip-hop industry end up influencing the business world at large. With Trapital, small-business owners can learn from Runcie's analysis of how record labels, streaming services, brands, influencers, and investors interact. Runcie expertly uncovers the rise of the indie community in hip-hop, as well as the streaming strategy Beyonce adopted. He also focuses on topics such as the strategies Tyler, the Creator, used to build his cult like following.

As the newsletter's following grew, Trapital expanded to also include a weekly memo and a podcast, both of which focus on the hip-hop business approach.

So who should read Trapital? Currently, media moguls, venture capitalists, and music executives are already subscribers. But Trapital is also ideal for entrepreneurs and small-business owners who need to stay abreast of the latest trends in the hip-hop business. It's a great way to get an inside look into what makes the hip-hop industry so successful and how you can apply those same principles to your own business. Trapital also provides speaking and consulting services.

3. Reels Tips by Taylor Loren

As the name suggests, Reels Tips is a resource that provides creators and brands with tips on how to utilize Instagram Reels for their businesses.

What makes this particular resource stand out is that it focuses on practical advice you can use right away. The Reels Course contains modules that offer actionable tips on how to use Instagram Reels for storytelling, engaging with your audience, and driving conversions. The content is also tailored to specific businesses, so you can find advice that's applicable to your brand quickly.

Reels Tips provides information such as what types of videos work best for different business goals, how to promote your Reels to reach a wider audience, and how to edit videos for maximum impact. It also offers tips on finding inspiration and best practices for creating content quickly and efficiently.

Reels Tips is the perfect resource for entrepreneurs and small-business owners looking to maximize their use of Instagram Reels. It's a great way to learn the ins and outs of the platform, as well as practical strategies for creating successful content. With its helpful advice, you can create a powerful marketing tool kit that will help your business reach its goals faster.

4. The Wave Podcasting by Lauren Popish

The Wave Podcasting is a Los Angeles-based agency that focuses on helping people start and grow their own podcasts. The company was launched by Lauren Popish, an expert with years of podcasting experience who knows firsthand how powerful the medium can be.

The Wave Podcasting offers production expertise and audience insight tools to help clients create successful shows of their own. The agency provides rich educational resources such as courses and templates, top-grade audio editing, and a supportive digital community to enable you to tell your unique story.

You get to learn about what makes a top podcast, how to build your own podcast community, and how to make your podcast idea successful. You also get resources such as podcast marketing assistance and the latest tips from industry leaders.

Stay on Top of Industry Trends Today

Whether you're interested in mastering the business of hip-hop, marketing on Instagram Reels, or launching a successful podcast, creator-led media companies can provide the support and resources you need. With decades of combined experience in their respective fields, these companies are well-equipped to help entrepreneurs when it comes to marketing for SMBs and achieving success. From The Publish Press and Trapital to Reels Tips and The Wave Podcasting, these companies have the knowledge and experience to help you either get started or take your business to the next level.

Ready to gain access to the best digital marketing tools and tips for your business? Sign up for Norby today and unlock your business's full potential.

Search Pivot