Whether it’s promoting an upcoming event, launching a new product, or showcasing your portfolio of work - landing pages are essential, and often one of the first steps, to building your brand.
Good news! We’ve made it easier than ever before to create custom landing pages that accomplish way more than just sharing links. You might be thinking… how do I know what content to put on my landing page? Or, how do I inspire my audience to click or take action? Well, we know how you feel and we have the answers.
Keep reading to learn more about our landing page best practices!
Turn Down the Noise
It’s easy to want to highlight everything on your landing page. However, we’ve found that less is more when it comes to building a page. Limiting distractions will enable your audience to focus on the most important call-to-action (CTA) with your page.
For example, let’s say you have an upcoming workshop. The goal is to increase signups from your last workshop. To do this, you’ll want to create a landing page that showcases a quote or two from past attendees, a video that goes over the workshop’s topics, and a very clear CTA for someone to register for the workshop.
By focusing on what is important, you’ll enable your audience to do the same.
Organization is Key
Your landing page could be someone’s first impression or interaction with you. And when it comes to building your brand, first impressions are key to establishing your audience and achieving long-term success. That being said, you don’t want people to be confused about where to look or click when they discover your landing page.
Take advantage of Norby’s customization features for each piece of content you place on the landing page. Whether it’s a link, event, or newsletter sign-up, make the CTAs clear and your branding consistent. You can do this by creating preset themes in your brand colors and fonts or by adjusting small details like button shapes and drop shadows. You can also tailor your tone of voice and other stylistic details with custom titles and descriptions, as well as with images and embedded videos to ensure you’re guiding people through your page based on their interests and intent.
To further this point, each page should have specific sections that flow together and guide your audience to take a particular action. You can do this by adding rich text blocks between (individual or grouped) content. By organizing your page with clearly defined sections, easy-to-understand titles, and can’t-miss CTAs - you’ll increase your chances of achieving what you want to achieve with each specific landing page.
Make It Easy to Stay In Touch
Not everyone who visits your landing page will complete the desired path of signing up for an event, purchasing a product, or downloading a specific piece of content. That’s ok though if you make it easy for them to stay in touch with you.
Be sure to showcase your online presence by linking to things like your TikTok, Instagram, and website front-and-center on each of your landing pages.
To further grow your audience and unlock the power of Norby, make sure to include a lead magnet or an opportunity to sign up for your text updates and newsletter. You can utilize the title feature to make the signup CTA capture your audience’s attention.
Keep in mind that once someone gives you their contact information you’ll be able to stay in touch with them. This is easy to overlook but being able to contact your audience off of the social media platforms they discover you on is super important so that you aren’t at the whim of an algorithm. By staying connected in a more personalized way, you’ll be able to increase your visibility with them and increase the chances they convert.
Listen to the Data
Norby allows you to take the guesswork out of your page’s performance. Easily track who is visiting your page, how they got there, and where visitors are located with Norby’s straightforward analytics bar on the main dashboard. You can also click on individual pieces of content and view analytics for each link, signup, and event that you showcase on your landing page.
Take advantage of the analytics to help you know what is performing so you can do more of what’s working and stop doing what’s not. Let the data work for you!
Want to learn more about making the most out of your landing pages on Norby? Click here to sign up for an upcoming webinar!