So you’ve established your personal brand — but now what?
Creating a scalable content strategy is essential to growing your personal brand and your business. Scalable content can be expanded and contracted quickly to save you time, money, and the stress of creating fresh content in a matter of minutes.
Scalable content leverages existing assets with newer data and insights related to your business goals. This helps alleviate the pressure you would typically face to put out great content. It boosts your reach and empowers you to worry less about your daily business operations so that you can focus on the overall picture and concentrate on monetization opportunities.
Think of it this way — scalable content equals sustainable content. And sustainable content is the key to business growth and success in the creator economy.
4 Guidelines for Creating a Scalable Content Strategy
Now that you’ve decided on creating a scalable content strategy, you’re probably wondering about the how — how do you create the perfect scalable content strategy?
1. Define What Type of Creator You Are
The first step to creating a scalable content strategy is to define what type of creator you are. Are you an educator, mentor, or coach? Or maybe you’re an analyst or trend forecaster. You could also be a writer, author, or blogger, or maybe a YouTuber, influencer, or podcaster.
Whatever type of creative you are, you must stay true to your purpose and capitalize on the mediums on which your creations are most likely to thrive. For example, education professionals are more likely to thrive with video and audio sources: Think of podcasts hosted on Spotify, Podbean, and Stitcher, or vlogs hosted on YouTube. If you’re a writer, then your go-to medium would most likely be posting on various social media platforms.
It’s important to stay true to who you are and your purpose. Doing this will allow everything else to fall into place as it should, and the decision-making process will become that much easier.
2. Identify Your Long-Form Content Channels and Themes
When creating a scalable content strategy, you’ll want to figure out your long-form content channels. What is long-form content, and why does it matter?
Long-form content comes in many forms: Long blog posts, novels, 60-minute podcasts, 30-minute YouTube videos, 40-minute webinars, Substack newsletters, and even longer carousel posts on LinkedIn and Instagram could all be classified as long-form content.
Your long-form content is what you’ll spend most of your time, energy, and resources on. It’s the content that’s most likely to be monetized in the future. You may receive sponsorships, ad placements, and subscriptions through your long-form content.
As a creative, it’s up to you to decide on what type of long-form content best suits your brand. Besides the channels you use, you’ll also need to decide on topics and themes.
3. Identify Your Short-Form Content Channels
Short-form content is equally important. Though it doesn’t require as much dedication or effort, it shouldn’t be neglected. After all, short-form content is what will promote and drive traffic to your long-form content. Short-form content will turn your long-form content into bite-size pieces that different audiences can engage with.
For example, short-form content could be in the form of Instagram reels and carousels, TikTok videos, Twitter threads, and BeReal behind-the-scenes content. Since you’ve just established your brand and have begun working on your long-form content mediums, it’s important that you choose one short-form content channel to focus on at first. This decision should be based on the long-form channels you have already established, and your audience demographics.
Determine who your target audience is. Gen X may flock to Facebook, millennials may prefer Instagram and YouTube, and Gen Z may favor TikTok. Choose the channel that best aligns with your brand. And then decide on the key takeaways from your long-form content and how you can break them down to be short yet thorough and enticing.
Once you’ve mastered your primary short-form channel and have the insights to determine what works and what doesn’t, you can expand to other channels.
4. Create and Schedule Your Content in Advance
Your audience wants consistency, and your brand needs it. With that said, it’s important that you create and schedule your content and posts ahead of time. This will allow you to worry less about what content to put out and when, while also allowing your audience to follow along easily.
As long as you’ve identified the channels you’ll be using and your long- and short-form content ideas and themes, creating a timely schedule for your content should be easy. You can outline your content on a calendar with a three-month cadence. To do this, just place your content on a calendar and choose the recurring days and times you want. How often you release your content will depend on your brand identity, the content you release, and the platforms you release it on. In general, you can decide between weekly, biweekly, and monthly sequences.
You can start by sharing your long-form content once a month for three months. Collect the data from these months and determine how your audience reacts to your monthly schedule and how much revenue you bring in. You can then adjust accordingly, deciding on whether you want to increase how often you release your long-form content and whether you want to spend more time and resources and where. Pay attention to how your audience reacts to certain themes, formats, and messaging.
Short-form content should be posted daily for a month. At the end of the month, you can examine the data and determine which types of short-form content are performing the best. Once you have these insights, you can decide on whether you want to increase your short-form content to a twice-a-day cadence and what type of content you want to focus on.
Finally, be sure to adjust your social media accounts and content channels to be consistent with your messaging methods, contact information, and calls to action.
There are plenty of tools you can use on your platforms — Planoly is great for content planning, for example, and Canva is perfect for graphic design projects. There’s also Norby, a platform that offers in-depth strategic tools, which would be the perfect solution for your link-in-bio landing page marketing. Each of these platforms will provide you with the best digital marketing techniques.
Following the above steps and capitalizing on digital marketing tools and techniques will help you scale your content empire. You’ll get data-informed insights to help your brand realize its full potential, give it a purpose, and make better business decisions. Of course, you’ll also want to try new tactics along the way. Having fun is important, too. After all, you’re a creative entrepreneur, and it’s important to maintain your creativity as you grow your brand.
If you need inspiration, check out ReelsTips, The Leap, and ilovecreatives. These platforms are perfect for new creators who are looking for ideas and motivation. No matter what, as long as you focus on your creative expertise and figure out what long- and short-form content channels work best for you, you’ll be able to create and manage a scalable content strategy to build your brand.
And of course, if you need help with link-in-bio features, be sure to join Norby today. We can help you build your link-in-bio landing pages with strategic digital marketing tools and resources aimed at helping you reach your fullest potential.