Among the available digital marketing methods, social media and SMS marketing have their place. You can’t overlook the average 98% open rates and 45% response rates of SMS marketing, for example.
However, email marketing remains one of the best ways to spread the word and see a return on investment (ROI), averaging $36 for every $1 brands spend.
If you’re on the hunt for the ideal outreach email tool to round out your marketing strategy, this article is for you. Our Ultimate Email Marketing Software Guide explores smart outreach solutions aimed at helping business owners like you streamline their efforts, combining the power of email marketing with SMS and other tools to reach your ideal customers. Let’s dive into the details.
The Power of Email Outreach: Understanding Email Outreach
Whether you have a smaller contact list or a robust collection of loyal customers, email provides a reliable means to communicate with your audience, engage and nurture leads, and grow revenue.
As part of a holistic marketing strategy, email marketing provides a solid foundation for other digital marketing efforts, with 46% of smartphone users preferring to receive brand communications via email, according to Statista.
How Email Outreach Tools Propel Modern Business Communication
In an era where personalization is critical to engagement, email outreach enables businesses to deliver targeted, relevant content to specific audience segments. It provides a direct line of communication with audiences, fostering connection, loyalty, and personalization.
With personalized email communications, you increase the likelihood of positive responses and conversions. In its 2021 Personalization Survey, Gartner found that 86% of respondents were open to personalized brand communications — provided they strike a balance between personalization and privacy.
The Role of Email Outreach in Marketing and Sales Strategies
Marketing and sales teams stand to benefit from effective email outreach. In marketing, it provides a cost-effective way to distribute content, promote products or services, and drive traffic to various online platforms. Through targeted email campaigns, businesses can generate leads, increase brand awareness, and cultivate a positive brand image.
On the sales front, email outreach campaigns can guide prospects toward purchases — whether through a cold email outreach tool or lead-nurturing campaigns. The ability to automate certain aspects of email outreach with modern email outreach tools further streamlines the sales process, allowing businesses to scale their efforts.
Benefits of Email Outreach Compared to Other Methods
Email marketing platforms provide robust analytics, allowing businesses to track the performance of their campaigns in real time. Metrics like open rates, click-through rates, and conversion rates provide valuable insights into the effectiveness of email outreach efforts, enabling businesses to refine their strategies.
Another advantage is the ability to reach a large audience with minimal resources. While traditional methods of communication, such as direct mail, can be costly and time-consuming, email outreach allows businesses to communicate with thousands or even millions of recipients at a fraction of the cost.
Lastly, email marketing works. Statista estimates that email marketing revenue has reached $10 billion in 2023, with roughly half of surveyed marketing professionals reporting a two-time improvement rate in email marketing ROI. More than 60% of marketers say their email campaign open rates improved in 2022, demonstrating the reliability of email outreach as a digital marketing channel.
Choosing the Right Email Outreach Tool
Selecting the best email outreach software is crucial for the success of your marketing efforts. An email outreach tool should have:
- A user-friendly interface: Opt for intuitive platforms that get you up and running quickly and make it easy to manage campaigns.
- Automation capabilities: Choose tools with automation features for scheduling, triggers, and drip campaigns.
- Segmentation and personalization: Prioritize tools supporting segmentation for personalized content delivery.
- Analytics and reporting: Select tools with robust analytics to track and optimize campaign performance.
- Integrations: Ensure seamless integration with existing tools like customer relationship management software for simplified data management.
As you craft email outreach campaigns, you should also be cautious about avoiding common pitfalls, including:
- Lack of personalization: Your email outreach tool should incorporate segmentation and personalization features to tailor content to specific audience segments.
- Spammy content: Craft relevant and nonpromotional content to avoid triggering spam filters.
- Noncompliance with regulations: Comply with data protection regulations like GDPR to avoid legal consequences.
Meet Norby: An Integrated Omnichannel Solution
As a versatile tool for email marketing and SMS communication, Norby simplifies email outreach by providing a unified platform for both channels. Explore Norby’s essential features below.
Key Features of Norby
- Email marketing: Personalization, analytics, contact management, and segmentation capabilities are standard, setting Norby apart from the competition.
- SMS marketing: Bulk SMS messaging and two-way communication keep you in direct communication with your audience. Read our case study revealing how author Aliza Licht used Norby to launch an SMS campaign that reached over 5,000 potential readers and helped propel her book to the top of Amazon bestseller lists.
- Integrations: House your email and SMS marketing campaigns in a single platform that integrates your favorite tech tools — including Zoom, Zapier, Instagram, Stripe, and more — ensuring data consistency, improved customer experiences, and efficient campaign management.
- Hyperpersonalization and targeting: Norby's personalization and targeting tools can enhance the relevance of messages in email and SMS campaigns, resulting in higher engagement and conversions.
- Cross-channel synergy: Norby facilitates cohesive cross-channel marketing, coordinating email and SMS campaigns to eliminate marketing silos and improve the customer journey.
Norby’s customer success stories speak for themselves. Here are a couple of examples of businesses that have effectively leveraged Norby for email outreach and newsletter communications. Check out our case studies for more customer wins.
Ars Poetica, a collective of poets, authors, and language artists, needed a better way to connect with its audience online. After incorporating Norby to send newsletters, texts, and event registration landing pages, the brand increased bookings, revenue, newsletter subscribers, and viewership of linked content.
As the founder and chief brand officer of Designed By Shyne, Shyne Webster was feeling overwhelmed by email and SMS marketing. Using Norby inspired the entrepreneur to offer new freebies to her community, with fun-to-use tools and a user-friendly interface. Since then, she’s grown her email list by 31%, achieved 161 new signups, and increased the average visit duration from two minutes to eight minutes.
Pricing and Scalability
Norby’s pricing model makes the platform accessible to businesses of all sizes, adapting to your business’s evolving needs:
- Free plan: If you’re just starting out and exploring your options, the free plan will help you test the Norby waters.
- Growth: Build, launch, and scale with the Growth plan, starting at $14 per month, paid annually.
- Norby for Business: Starting at $200 monthly, our fully customizable plan can help your established organization move to the next level. White-glove onboarding and a quarterly strategy session aim to help you ramp up your business.
Explore our pricing models here.
Best Practices for Email Outreach Campaigns
As you get started with your email outreach tool, follow these best practices for successful campaigns:
- Craft compelling subject lines: Use subject lines that are concise, intriguing, and relevant to encourage opens. Inside, use clear and concise language, visuals, and a call to action to increase conversions.
- Personalize and segment: Tailor emails to individual recipients based on their preferences, behaviors, and demographics. Increase success by categorizing your audience into buyer personas — allowing for targeted messaging.
- Use A/B testing: Experiment with variations in subject lines, content, visuals, or calls to action to identify what resonates best with your audience. Analyze metrics like open rates, click-through rates, and conversion rates for actionable insights.
Discover the Best Email Outreach Tools for You
As part of a broader marketing strategy that includes social media, content marketing, and SEO, email outreach can be the secret sauce you need to grow your audience, increase conversions, and build lasting customer relationships. As you explore email outreach campaign tools, look for a platform that aligns with your business goals and integrates into your broader marketing strategy.
Among the myriad options, Norby is the ultimate email outreach tool for businesses seeking to maximize the effectiveness of their multichannel campaign. With its blend of email and SMS marketing capabilities, Norby offers a comprehensive solution for businesses seeking an enterprise email marketing tool.