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Launching New York Fashion Week: Backstage

"Using Norby has been AMAZING - everyone on our team is over the moon with the functionality and brand experience of the platform."
Eunice Kim
VP Content Strategy & Development, WME Fashion/NYFW

The New York Fashion Week (NYFW) team was looking for a platform to power their new consumer experience NYFW: Backstage. The experience – a 5-day pop-up with daily programming and events – included special designer Q&As from notable names in New York fashion, livestreams of runway shows, interactive experiences with TRESemmé Style Studios and IMG Models, official NYFW merch & more. They utilized Norby’s end-to-end Event Marketing Suite to sell tickets, manage capacity, and automate their text and email reminders – all while maintaining the strong NYFW brand identity and creating a seamless experience across channels.

With their campaigns, reminders, and follow-ups automated, the team was free to focus their efforts elsewhere. When the initial round of tickets sold out, they quickly set up waitlists using Norby Forms to continue capturing leads and first-party data. Ultimately, they captured data from over 10 thousand attendees they are now able to re-market to using Norby’s email and SMS marketing tools.

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