Guides and Best Practice

Unlock Event Success with the 5 W's. Dive into Event Planning Basics. Tips to Ensure Your Event Shines. Read More!

About to host an event? It’s time to prepare for it and boost its success with proven strategies to generate leads and maximize attendees. In today's dynamic event landscape, the key to a thriving event lies in your ability to attract and engage attendees. Get ready to take the stage and leave a lasting impression as we teach you how to get leads for an event you're planning.

In the vast landscape of business growth strategies, one timeless approach continues to stand out—referrals. Learn the psychology behind referrals and how to strategically and tactically think about them.

Find out how creative entrepreneurs can use SEO keywords on social platforms to boost their visibility and engagement.

One of the number one pieces of advice from entrepreneurs is to start building your email marketing from the beginning. Learn all about email marketing best practices and how to get going with it.

A well-designed web page is your captivating storefront, enticing potential followers and converting casual visitors into loyal advocates. Read on to learn how can you design your web page based on your business goals.

Join us as we delve into the recent Tarte Cosmetics controversy, uncovering the pitfalls of inequitable community building and gain valuable insights from the lessons learned.

Find out how Aliza Licht used Norby for a multi-pronged marketing strategy in support of her new book and grew her lists at the same time.

Eva Recinos, LA-based arts writer and creator of the newsletter Notes From Eva shares 3 tip on starting an email newsletter.

In Sara McCabe's final post of her 3 part series, she talks about moving fast and NOT breaking things in your business.

Monetize your podcast with a powerful lead magnet. Our comprehensive guide shows you how to grow your audience and profit from your podcasting.

Looking for a new marketing strategy to build sales? Creative Director Kelly Bennett talks about brand activations and how powerful they can be.

Learn how AI is changing the marketing landscape and discover the four distinct categories of marketing AI, and how to use AI to understand your audience, personalize your content, improve customer service, inspire content, and enhance advertisements.

Discover funding opportunities for your small business or creative practice by subscribing to newsletters, following relevant Instagram accounts, and sharing resources with others in your industry. These three strategies can help you find new opportunities and achieve your goals.

Learn about the pitfalls of new social programs, and how Norby's Digital Commandments can help you find your footing in the new age of Social Media.

Brand storytelling is essential to building an emerging brand because it builds engagement, brand loyalty, word of mouth, and media buzz. In this blog post, Creative Director Kelly Bennett walks us through different ways you can tell your brands story.

Whether you’re building a marketing funnel for the first time or refreshing the model you already have, we’ve got a guide for you. Read on for everything you need to know about creating a digital marketing funnel and how to build one.

This guide to starting your own business will cover the basics of starting a business, how to launch your business, and how to help it grow.

Sara McCabe returns to explore more ways we can incorporate strategic thinking into our business strategies to better understand how to expect the unexpected as an entrepreneur.

Whether your event is in-person or virtual, Norby’s events feature has a full suite of tools to help take your event to the next level.

Digital marketing does not have to be daunting or hard. In fact, when done right, growing your business through digital marketing can be the most cost effective and scalable way you have in your brand’s toolbox. 

LA-based arts & culture journalist Eva Recinos walks us through her best practice guide for re-framing what you think might, or might not, work as a post when you’re thinking about your social media content strategy.

Several factors go into crafting an effective page that catches and holds the attention of your audience. Keep reading for the top 10 tips on how to create a landing page and how to get more leads.

No matter what you call yourself you're, first and foremost, a person running a business, which means your resources are finite.‍ Don't throw spaghetti at the wall making your vision come to life, I'm here to show you how to think strategically and make it happen.

The definitive guide on setting up and leveraging SMS marketing, one of the fastest growing marketing and communications channels.

We chatted with Kelly Bennett, Creative Director and host of the "Creative Direction with Kelly Bennett" podcast to learn her thoughts on how to build a community that makes small business marketing a little easier.

First-party data is the new gold rush, giving you the power to create meaningful experiences for your target audience. It helps you understand your customers better and create relevant, tailored content. So how can you leverage this valuable data today?

We asked some of our favorite creative entrepreneurs and Norby users a question: what is one piece of advice you would give to an early entrepreneur? Their answers spanned the gamut of philosophical, tactical and everything in between.

When monetizing your online community, the challenge and competition can be fierce - with established community builders dominating the market. In this article, we'll show you the tools and tricks you need to monetize your community and reap the rewards of your hard work.

As more creator-led media companies emerge, it can be hard to decide which ones to follow. The fact is that each company has its own unique approach to content production and marketing. To help you out, here’s a look at four of our favorite creator-led media companies that have been making waves in the industry.

For a coach, the start of the new year can mean an influx of clients excited to get on the right track with your help! If you ask us, the best thing to do might be to simplify your business backend so you can show up hassle-free to tend to your client's needs. We've put together three things you may want to let go of in 2023 to show up better as you serve.

Learn how to harness the power of community marketing to facilitate massive growth for your business.

So you’ve established your personal brand — but now what?

There are many influencers out there willing to dish out financial advice. Here are our top favorite platforms for female business owners.

A comprehensive breakdown of metrics that matter.

Building a community can be a powerful tool for monetizing your content and turning your passion into a sustainable business.

Reclaim access to your core audience by building and managing your own contact list with Norby.

With everything pointing to a recession, creators, like other small-business owners, may feel unprepared to face an economic downturn – but you don't have to be.

Learn how Sad Girls Club used Norby's tools to enhance their community communications.

Learn all about creator-led media companies and how they’re set up for success.

Read on to learn about Doone Roisin's experience with Norby's SMS tools from the founder herself.

Learn how you can stand out and cut through the noise to grow your business with SMS Sends

Navigating the world of social media as a creative can be overwhelming – but it doesn't have to be.

Learn what to do when the task of managing your tech stack becomes more of a time-stealer than a time-saver.

If you’ve been struggling to connect with a support system, we’ve got four ways to help you find community and mentors.

Meet the creatives who are redefining what community, success and creative processes mean to them.

Get to know the freelance graphic designer and content creator behind Leche Studios.

Get to know the co-founder of For Others, the responsibly-sourced clothing brand committed to reinvesting in local communities.

Follow these simple steps to create actionable, meaningful goals in Q4 and beyond.

Get to know the founder of KL Consulting, a conscious marketing consultancy.

Meet the Editor-in-Chief and founder working to better connect the creative community.

Get to know the tech strategist, TV writer and DJ!

Learn how to establish your landing page content strategy & increase engagement.

Get to know the full-time business owner and creative strategist!

Learn how to stand out from the crowd, navigate monetization options and more!

Get to know the queer multi-media artists who found unexpected success on TikTok!

Get expert tips from Katya Libin, cofounder and board member of HeyMama.

Get expert tips from Brittany Carbone, founder and CEO of TONIC.

Learn how Shyne Webster, brand strategist and founder of Designed by Shyne, increased her contact list by 31%.

Learn from Terry Rice, business development consultant and multi-hyphenate creative.

Learn how Ellen Yin, founder and host of Cubicle to CEO doubled her podcast downloads.

We partnered up with PepTalkHer and took a note out of their playbook to help creators/solopreneurs advocate for their rates.

Learn from Ellen Yin, entrepreneur and host of Cubicle to CEO.

Get to know the 23-year-old Harvard graduate who turned her passion for periods into a movement.

Learn from the branding and social media experts behind Ábiké Studio.

Learn how Tomisin Smith, founder of 26Digital, increased her email subscribers by 65%.

Learn from Terry Rice, business development consultant and multi-hyphenate creative.

Learn about the top insightful books that cut-through and helped get female founders to the top!

Get expert tips on what it takes to launch, grow, and sustain a thriving community.

Marketing yourself as an independent musician is a hard-fought battle. This is where developing a digital street team can be particularly valuable. If you’re looking to expand your reach and increase exposure as an independent artist, read on for tips on how to bring this vision to life with Norby!