Archive

May 23, 2023

The Pitfalls of Inequitable Community Building: A Tarte Cosmetics Case Study

Join us as we delve into the recent Tarte Cosmetics controversy, uncovering the pitfalls of inequitable community building and gain valuable insights from the lessons learned.
Written by
Anita Misago
May 18, 2023

How Aliza Licht Used Norby to Launch Her Latest Book and Build Her Subscriber Lists

Find out how Aliza Licht used Norby for a multi-pronged marketing strategy in support of her new book and grew her lists at the same time.
Written by
Norby Team
May 16, 2023

3 Tips for Starting a Newsletter

Eva Recinos, LA-based arts writer and creator of the newsletter Notes From Eva shares 3 tip on starting an email newsletter.
Written by
Eva Recinos
May 9, 2023

How To Move Fast Without Breaking Things

In Sara McCabe's final post of her 3 part series, she talks about moving fast and NOT breaking things in your business.
Written by
Sara McCabe
May 2, 2023

Podcaster's Guide to Creating a Lead Magnet that Converts Listeners to Subscribers and Inspires Podcast Audience Growth

Monetize your podcast with a powerful lead magnet. Our comprehensive guide shows you how to grow your audience and profit from your podcasting.
Written by
Lauren Popish
April 28, 2023

Unleash Your Brand's Potential: A Guide to Successful Brand Activations for Emerging Brands

Looking for a new marketing strategy to build sales? Creative Director Kelly Bennett talks about brand activations and how powerful they can be.
Written by
Kelly Bennett
April 25, 2023

How to Apply AI to your Business

Learn how AI is changing the marketing landscape and discover the four distinct categories of marketing AI, and how to use AI to understand your audience, personalize your content, improve customer service, inspire content, and enhance advertisements.
Written by
Norby Team
April 14, 2023

3 Ways to Tap into Online Resources for Funding and Opportunities

Discover funding opportunities for your small business or creative practice by subscribing to newsletters, following relevant Instagram accounts, and sharing resources with others in your industry. These three strategies can help you find new opportunities and achieve your goals.
Written by
Eva Recinos
April 11, 2023

Norby's Digital Commandments: A Guide to Surviving the End of Social Media

Learn about the pitfalls of new social programs, and how Norby's Digital Commandments can help you find your footing in the new age of Social Media.
Written by
Norby Team
April 4, 2023

How To Tell Your Brand Story Online & IRL

Brand storytelling is essential to building an emerging brand because it builds engagement, brand loyalty, word of mouth, and media buzz. In this blog post, Creative Director Kelly Bennett walks us through different ways you can tell your brands story.
Written by
Kelly Bennett
March 31, 2023

How to Create a Digital Marketing Funnel to Grow Your Business

Whether you’re building a marketing funnel for the first time or refreshing the model you already have, we’ve got a guide for you. Read on for everything you need to know about creating a digital marketing funnel and how to build one.
Written by
Norby Team
March 30, 2023

How to Launch Your Business - everything you need to know

This guide to starting your own business will cover the basics of starting a business, how to launch your business, and how to help it grow.
Written by
Norby Team
March 28, 2023

The Grey Area

Sara McCabe returns to explore more ways we can incorporate strategic thinking into our business strategies to better understand how to expect the unexpected as an entrepreneur.
Written by
Sara McCabe
March 23, 2023

Norby Events Playbook

Whether your event is in-person or virtual, Norby’s events feature has a full suite of tools to help take your event to the next level.
Written by
Luke Binder
March 16, 2023

Four Digital Marketing Tips To Drive Growth For Your Business

Digital marketing does not have to be daunting or hard. In fact, when done right, growing your business through digital marketing can be the most cost effective and scalable way you have in your brand’s toolbox. 
March 14, 2023

How to Brainstorm New Ways to Cross-Post Your Social Media Content

LA-based arts & culture journalist Eva Recinos walks us through her best practice guide for re-framing what you think might, or might not, work as a post when you’re thinking about your social media content strategy.
Written by
Eva Recinos
March 9, 2023

The Top 10 Ways to Build Landing Pages that Convert Your Audience

Several factors go into crafting an effective page that catches and holds the attention of your audience. Keep reading for the top 10 tips on how to create a landing page and how to get more leads.
Written by
Norby Team
March 7, 2023

The Scientist vs The Visionary

No matter what you call yourself you're, first and foremost, a person running a business, which means your resources are finite.‍ Don't throw spaghetti at the wall making your vision come to life, I'm here to show you how to think strategically and make it happen.
Written by
Sara McCabe
March 2, 2023

What Is SMS Marketing? Your Guide to Setting up and Leveraging One of the Fastest-Growing Marketing Channels

The definitive guide on setting up and leveraging SMS marketing, one of the fastest growing marketing and communications channels.
Written by
Norby Team
February 28, 2023

How Building Community Makes Marketing Suck Less

We chatted with Kelly Bennett, Creative Director and host of the "Creative Direction with Kelly Bennett" podcast to learn her thoughts on how to build a community that makes small business marketing a little easier.
Written by
Kelly Bennett
February 23, 2023

How to Collect First Party Data and Own Your Audience

First-party data is the new gold rush, giving you the power to create meaningful experiences for your target audience. It helps you understand your customers better and create relevant, tailored content. So how can you leverage this valuable data today?
Written by
Norby Team
February 22, 2023

Advice For Entrepreneurs, From Entrepreneurs

We asked some of our favorite creative entrepreneurs and Norby users a question: what is one piece of advice you would give to an early entrepreneur? Their answers spanned the gamut of philosophical, tactical and everything in between.
Written by
Norby Team
February 7, 2023

The Best Tools & Tactics for Monetizing Your Online Community

When monetizing your online community, the challenge and competition can be fierce - with established community builders dominating the market. In this article, we'll show you the tools and tricks you need to monetize your community and reap the rewards of your hard work.
Written by
Norby Team
February 2, 2023

4 Creator-Led Media Companies to Follow to Stay Ahead of Industry Trends

As more creator-led media companies emerge, it can be hard to decide which ones to follow. The fact is that each company has its own unique approach to content production and marketing. To help you out, here’s a look at four of our favorite creator-led media companies that have been making waves in the industry.
Written by
Norby Team
January 31, 2023

Three Things To Let Go Of To Elevate Your Coaching Business in 2023

For a coach, the start of the new year can mean an influx of clients excited to get on the right track with your help! If you ask us, the best thing to do might be to simplify your business backend so you can show up hassle-free to tend to your client's needs. We've put together three things you may want to let go of in 2023 to show up better as you serve.
January 17, 2023

Why Community Marketing Is Essential for Future-Proofing Your Growth

Learn how to harness the power of community marketing to facilitate massive growth for your business.
Written by
Norby Team
January 10, 2023

How to Create a Burnout-Free Content Strategy That Scales

So you’ve established your personal brand — but now what?
Written by
Norby Team
January 3, 2023

4 Female-Owned Platforms to Follow & Boost Your Financial Literacy in 2023

There are many influencers out there willing to dish out financial advice. Here are our top favorite platforms for female business owners.
Written by
Norby Team
December 21, 2022

How to Make Your Next Move Your Best Move with Analytics

A comprehensive breakdown of metrics that matter.
December 13, 2022

Four Ways to Monetize Your Community Off Social Media

Building a community can be a powerful tool for monetizing your content and turning your passion into a sustainable business.
Written by
Norby Team
December 6, 2022

How to Build Your Contact List from Scratch with Norby

Reclaim access to your core audience by building and managing your own contact list with Norby.
Written by
Norby Team
November 29, 2022

The Secret to Recession-Proofing Your Creator Business

With everything pointing to a recession, creators, like other small-business owners, may feel unprepared to face an economic downturn – but you don't have to be.
Written by
Norby Team
November 22, 2022

How to Convert Passive Followers Into Active Community Members

Learn how Sad Girls Club used Norby's tools to enhance their community communications.
Written by
Norby Team
November 15, 2022

The Rise of Creator-Led Media Companies – And Why It Works

Learn all about creator-led media companies and how they’re set up for success.
Written by
Norby Team
November 10, 2022

How to Strengthen Your Podcast Audience Connection with SMS Tools

Read on to learn about Doone Roisin's experience with Norby's SMS tools from the founder herself.
Written by
Norby Team
November 8, 2022

How to Boost Engagement and Increase Sales Conversions With SMS Sends

Learn how you can stand out and cut through the noise to grow your business with SMS Sends
November 2, 2022

Creating Content Doesn't Have to Cost You Your Mental Health

Navigating the world of social media as a creative can be overwhelming – but it doesn't have to be.
Written by
Norby Team
October 24, 2022

How to Streamline Your Workflow With Integrations

Learn what to do when the task of managing your tech stack becomes more of a time-stealer than a time-saver.
October 19, 2022

How to Find Community – and Mentors – to Help You Thrive as a Small Business Owner

If you’ve been struggling to connect with a support system, we’ve got four ways to help you find community and mentors.
Written by
Norby Team
October 18, 2022

Grow As You Go With Norby

Meet the creatives who are redefining what community, success and creative processes mean to them.
Written by
Norby Team
October 17, 2022

Hang with Leche Studios Founder, Barbiana Liu

Get to know the freelance graphic designer and content creator behind Leche Studios.
Written by
Norby Team
October 6, 2022

Hang with For Others Co-Founder, Brandon Blum

Get to know the co-founder of For Others, the responsibly-sourced clothing brand committed to reinvesting in local communities.
Written by
Norby Team
October 4, 2022

How to Set and Achieve Your Goals in Q4

Follow these simple steps to create actionable, meaningful goals in Q4 and beyond.
Written by
Terry Rice
October 3, 2022

Hang with the Multihyphenate Mindful Entrepreneur, Kara Ladd

Get to know the founder of KL Consulting, a conscious marketing consultancy.
Written by
Norby Team
September 29, 2022

Hang with Editor in Chief of The Luna Collective, Sophie Gragg

Meet the Editor-in-Chief and founder working to better connect the creative community.
Written by
Norby Team
September 27, 2022

How to Create Performance-Driven Landing Pages

Learn how to establish your landing page content strategy & increase engagement.
Written by
Luke Binder
September 27, 2022

Hang with Community Builder, Van Newman

Get to know the tech strategist, TV writer and DJ!
Written by
Norby Team
September 22, 2022

Hang with Raire Label co-founder, Jordan Rhea

Get to know the full-time business owner and creative strategist!
Written by
Claudia Vera
September 20, 2022

Hang with @officiallyverygay duo, Grey & Grayson

Get to know the queer multi-media artists who found unexpected success on TikTok!
Written by
Norby Team
September 20, 2022

4 Simple Steps to Making Money on TikTok

Learn how to stand out from the crowd, navigate monetization options and more!
Written by
Norby Team
September 15, 2022

How to Use Norby to Create and Deliver a Lead Magnet

Learn how Shyne Webster, brand strategist and founder of Designed by Shyne, increased her contact list by 31%.
Written by
Claudia Vera
September 15, 2022

5 Steps to Articulate Your Worth and Increase Your Rates

We partnered up with PepTalkHer and took a note out of their playbook to help creators/solopreneurs advocate for their rates.
Written by
Claudia Vera
September 15, 2022

Five Keys to Success in the Creator Economy

Learn from Terry Rice, business development consultant and multi-hyphenate creative.
Written by
Terry Rice
September 15, 2022

How to Use Norby to Connect with Your Podcast Audience

Learn how Ellen Yin, founder and host of Cubicle to CEO doubled her podcast downloads.
Written by
Claudia Vera
September 15, 2022

How to Engage with Your Community as a Founder

Get expert tips from Katya Libin, cofounder and board member of HeyMama.
Written by
Norby Team
September 15, 2022

How to Apply Biomimicry for Building Purpose-Driven Brands

Get expert tips from Brittany Carbone, founder and CEO of TONIC.
Written by
Norby Team
August 24, 2022

How to Monetize Your Content by Creating Your Own Digital Products

Learn from Ellen Yin, entrepreneur and host of Cubicle to CEO.
Written by
Claudia Vera
August 22, 2022

How to Leverage Social Media to Own Your Audience

Learn from the branding and social media experts behind Ábiké Studio.
Written by
Claudia Vera
August 22, 2022

How to Use Norby's Email Marketing Tools to Increase Your Subscribers

Learn how Tomisin Smith, founder of 26Digital, increased her email subscribers by 65%.
Written by
Norby Team
August 22, 2022

How to Launch, Grow, & Sustain a Thriving Creator Community

Get expert tips on what it takes to launch, grow, and sustain a thriving community.
Written by
Claudia Vera
August 22, 2022

Hang with Nadya Okamoto of Sustainable Period Care Company, August

Get to know the 23-year-old Harvard graduate who turned her passion for periods into a movement.
Written by
Claudia Vera
August 22, 2022

How to Land Paid Creator Deals Without a Huge Following

Learn from Terry Rice, business development consultant and multi-hyphenate creative.
Written by
Terry Rice
August 22, 2022

The Female Founder World Reading List

Learn about the top insightful books that cut-through and helped get female founders to the top!
Written by
Claudia Vera
February 28, 2022

Making Norby your Digital Street Team as an Independent Artist

Marketing yourself as an independent musician is a hard-fought battle. This is where developing a digital street team can be particularly valuable. If you’re looking to expand your reach and increase exposure as an independent artist, read on for tips on how to bring this vision to life with Norby!